Videos (Jon's assignment)

Graduate

The garduate has a keen interest in fashion yet cannot afford to splurge. She is still studying so wants to shop at reasonable prices. Value for money seems to be her belief. The graduate enjoys organic products that are chemically-free.

I would sell organic bath and body products since she is aware of the importance of natural and fresh ingredients. Products such as bath soaps and body lotions made from fruits and vegetables would appeal to her. I would use the internet and fashion magazines as mediums of communication. Students enjoy surfing on the internet and read magazines to keep updated about latest trends and products available. The message I would send out is the importance of organic products and affordable rates. I would want to send out the message of Value For Money.



PARTY GIRL


She is trendy, stylish and outgoing and enjoys socialising. She is very aware of fashion and enjoys spending on herself to look fashionable. For her, meeeting friends and partying and looking good goes hand in hand. She would keep herself updated about all the latest trends.

I would want to sell party/formal bags to her. Clutches in different styles and colours would attract this sort of a person. It would make her feel vibrant. I would use fashion magazines as a medium of communication, since that is one of the best ways to know about the latest trends and styles. I would also keep these clutches at window displays to attract her. The message I would send out is that these clutches are high end fashion products and are the latest trends worldwide. For a party girl, it is a must to have these bags.




PROFESSIONAL

The professional works for majority of the time, almost twelve hours. She has no spare time to pursue any other activity she wants. What little free time she has, she cooks a meal for her children. Her career and family keep her extremely busy.

I would want to sell a multi-purpose phone to her which would consist of the basic feautures along with excellent internet facilities. I would use business magazines as a mean of communication along with direct mailing. Newspapers would also prove to be a good option to advertise the phone. The message I would be sending out is that with the use of this phone, a professional's life can be easier and more organised.